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Using a breakthrough computer vision platform, Trax is committed to delivering a consistently quick and accurate way for customers to optimize the execution of products.

Trax is digitizing the physical world of retail with the use of a revolutionary image recognition technology among the consumer goods industry, enabling retailers to leverage competitive insights, market measurement services, and unlock revenue opportunities.

As a world leader in computer vision solutions for retail, and since its founding in 2015 by Joel Bar-El and Dror Feldheim, Trax ranks in the “Top 25 Growing Companies” on Deloitte’s Technology Fast 500 list. Currently valued at $1.3bn, the AI platform raised $100mn from HPOU Investment Management Company in 2019 to become a Unicorn.

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