Tue 14 January 2020 | 6:30 pm - 8:30 pm
AWS Office - Menachem Begin road 121, Tel Aivv,

So you founded a startup based in Israel, but your target customers are all the way in the US. How do you approach customers so far away? And when is the right time?

In this interactive session, UpWest Founding Partner Gil Ben-Artzy will cover topics including when in the product dev cycle to first engage with US customers, how to build your sales pipeline, and how to identify early adopters.

Gil will draw from his experience investing in Israeli startups targeting the US market, including case studies from UpWest portfolio companies.

UpWest is a Silicon Valley-based venture fund investing in Israeli entrepreneurs looking to break into the US market. Our portfolio has raised $1B in follow-on funding from over 200 investors. Select investments include SentinelOne, HoneyBook, Jolt, Stampli, and CyCognito.

This is the first in a series of UpWest’s US Market Series on penetrating and scaling in the US market.

**The talk will be held in English and is for startup founders only**

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