Thu 25 January 2024 | 9:30 am - 12:30 pm
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Teenagers and young people are the engine of every organization, company and brand that wants to maintain relevance and be perceived as current and innovative, even if their services or products do not directly appeal to this audience. Once a year the marketing community meets to understand what motivates youth and how Generation Z perceives our brands and marketing efforts.
We called the conference “The Right Generation” out of great respect for this generation, for its desire to make its voice heard, to be involved, to create and give ideas and out of a desire to give it a platform, listen to it and make it a partner.
讘谞讬 谞讜注专 讜爪注讬专讬诐 讛诐 讛诪谞讜注 砖诇 讻诇 讗专讙讜谉, 讞讘专讛 讜诪讜转讙 砖专讜爪讬诐 诇砖诪讜专 注诇 专诇讜讜谞讟讬讜转 讜诇讛讬转驻住 讻注讚讻谞讬讬诐 讜讻讞讚砖谞讬讬诐, 讙诐 讗诐 讛砖讬专讜转讬诐 讗讜 讛诪讜爪专讬诐 砖诇讛诐 讗讬谞诐 驻讜谞讬诐 讬砖讬专讜转 诇拽讛诇 讛讝讛. 讗讞转 诇砖谞讛 谞驻讙砖转 拽讛讬诇转 讛砖讬讜讜拽 讻讚讬 诇讛讘讬谉 诪讛 诪谞讬注 谞讜注专 讜讗讬讱 讚讜专 讛-Z 转讜驻住 讗转 讛诪讜转讙讬诐 讜讗转 讛注砖讬讬讛 讛砖讬讜讜拽讬转 砖诇谞讜.
拽专讗谞讜 诇讻谞住 “讛讚讜专 讛谞讻讜谉” 诪转讜讱 讛专讘讛 讻讘讜讚 诇讚讜专 讛讝讛, 诇专爪讜谉 砖诇讜 诇讛砖诪讬注 讗转 拽讜诇讜, 诇讛讬讜转 诪注讜专讘, 诇讬爪讜专 讜诇转转 专注讬讜谞讜转 讜诪转讜讱 专爪讜谉 诇转转 诇讜 讘诪讛, 诇讛拽砖讬讘 诇讜 讜诇讛驻讜讱 讗讜转讜 诇砖讜转祝.
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