Wed 5 September 2018 | 6:30 pm - 9:30 pm
Tel Aviv Stock Exchange - Ahuzat Bayit 2, Tel Aviv, FREE

A look to the era of ‘smart’ devices and how design can save the world.

In recent years we are hearing more and more about the advent of smart objects, from the smart alarm to the smart fridge, connected light bulbs to connecting our toaster to the Internet. Do humanity really need all this? It is clear that something exciting but very strange is happening in the world of connected technology. To put it simply, when it comes to connected devices, we design a lot of ‘useless’ things.

Is ‘smart’ dumb? In this presentation Avi Itzkovitch will look critically to this era of ‘smart’ devices, examine what went wrong and how designers, entrepreneurs and product managers can utilize this era to create meaningful interactions with technology and save the world.

Avi Itzkovitch, UX Designer, Founder of UX Salon
Avi Itzkovitch is a long-time digital design professional with over 15 years of experience. Avi’s passion lays in the intersection of the physical and digital worlds, emerging design and UX trends. Currently, Avi is working as an independent UX consultant; he’s also the founder of UX Salon, an international UX Design conference in Tel Aviv.

=== Opening Talk ===
Avoiding the UX hassle of IoT products

The main problem of IoT products today is retention. People assume the fancy new gadgets they buy will just work, but it oftentimes isn’t the case. From complicated installation and onboarding, to unfriendly interfaces and charging times – IoT products of today are by no means hassle-free. As a result, drawers around the world are filled with barely-used wearables, sensors and gadgets.

Whether it’s a smart lightbulb or a smartwatch, most consumers just want a product that works (and maybe adds some magic into their lives). In this talk, Dror will discuss the UX complexity of IoT products, and we’ll take a look at how bad UX cause potentially good products to fail. We’ll also look at some examples of how a good synergy between a smart product and a good interface leads to happy users.

Dror Bren, Product Designer
Dror is an experienced designer who’s worked on products for startups such as Datorama, Qwilt, Sensibo, Neura, and more. He lives for those oddly satisfying moments of wonder you get out of products that work well and aspires to add them into each product he works on. He’s currently employed as a product designer at Bacon-Oppenheim design studio, working on a project for Google.

Note, this evening will be in English

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