Tue 21 January 2020 | 7:00 pm - 9:00 pm
Dov Hoz Community Centre - Dov Hoz 16, Tel Aviv,

Getting Your Brand Identity Right: The Guaranteed, 100%, Slam-Dunk Key to Success By Eric Brand

Veteran marketer Eric Brand will explain why understanding and clearly articulating the core value proposition of your business can be the foundation for your business’s success, and will explain how to do it.

Together we will explore:

1. Why defining and clarifying your business’ message is critical to marketing your company, as well as simple steps to getting there.
2. Why a shift in focus to what your audience needs could be a game-changer.
3. Why stakeholder feedback is crucial.

While FREE, space is limited. Please sign up on the Eventbrite link to save your spot. For questions, please write reinach_J@mail.tel-aviv.gov.il

About our Speaker: Eric Brand is the Director of Corporate Marketing at Our Crowd and oversees the team that produces the annual OurCrowd Global Investor Summit, the fastest-growing tech conference in the world and the biggest business event in the history of Israel. Eric has led marketing efforts at such global firms as Morgan Stanley, AllianceBernstein, and Brown Brothers Harriman.

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