What is the Secret Tel Aviv VIP Card?

Secret Tel Aviv Card

The Secret Tel Aviv VIP Card is a FREE card for everyone in our community to enjoy special offers and discounts at Tel Aviv’s best bars, restaurants and businesses. We launched the VIP Card as a thank you to our awesome community members, and also to take advantage of the community’s size and purchasing power to reduce costs a little bit – every little helps!

So far we have signed up over 30 of Tel Aviv’s best bars, restaurants, shops, fitness centres and services, each promising to give card-holders great discounts. We are now rolling out to all kinds of other businesses!

Top offers all offers

Want to get your own VIP Card?

There are 2 easy ways to get your FREE card:

1. To sign up for your card and collect it later, fill the form below and we will send you more information on how to pick it up (you can also check out the pick up info if you scroll down!)

VIP Card Signup Form

2. If you want your card RIGHT NOW, you can collect it from one of our four permanent pickup spots:

  • Cafe Xoho – Gordon 17

Just go to one if this cool places and ask for your card! (please make sure to bring your phone so you can complete our online collection form)

Our Four Handout Spots have very cool offers too! Check out all the offers

Cafe Xoho – Gordon 17 (corner of Ben Yehuda), Central Tel Aviv


Laid back deco, delicious healthy vegetarian home-made food, and a good strong coffee… no wonder Cafe XoHo is a favourite hangout amongst the cool international crowd in Tel Aviv. Be sure to try their delicious all-day breakfasts, and of course their famous cookies!

Opening Hours:

  • Sunday: 7.30am – 6pm
  • Monday: Closed
  • Tuesday: 7.30am – 6pm
  • Wednesday: 7.30am – 6pm
  • Thursday: 7.30am – 6pm
  • Friday: 7.30am – 4pm
  • Saturday: 10am – 4pm

Weekend away? Book Hotels!

Are you travelling around Israel? Secret Tel Aviv has lovingly compiled the following hotel guides: Best Hotels in IsraelBest Hotels in Tel AvivBest Hotels in JerusalemBest Hotels in the Dead SeaBest Hotels in EilatBest Boutique Hotels in IsraelBest Boutique Hotels in Tel AvivBest Hostels in Israel, and Best Hostels in Tel Aviv.

Hotel bookings can be made through the Secret Tel Aviv website via our partnership with Booking.com, or through direct partnerships with hotels. We only work with good companies and always strive to get discounts for our community – you can see our official partners here.

Book Tours!

Want to book some tours for your trip? With Secret Tel Aviv you can book tours withAbrahams Tours (5% discount**) and iBookIsrael. iBookIsrael are a bit more expensive but come with a knowledgeable tour guide and comfortable transport, forAbrahams Tours you get given loads of reading material and cool people to take on your adventure.

Abrahams Tours (5% discount**) and iBookIsrael offer tours to Jerusalem, Masada and the Dead Sea, the West Bank and Bethlehem, around Tel Aviv, and even Petra in Jordan.

** to get 5% discount on Abraham Tours use the Secret Password ‘SECRETTLV’.

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