Wed 25 January 2017 | 6:30 pm - 9:30 pm
All over Tel Aviv - Tel Aviv , Tel Aviv, FREE

This event is open to Startup Co-Founders and Product Management professionals.

Overview: UpWest Labs is excited to host Nir Eyal, a prominent Tech and Product speaker, for a 2-hour talk based on his bestselling book “Hooked: How to Build Habit-Forming Products”.

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products & services people use every day? How can we create products compelling enough to “hook” users?

Nir Eyal, the author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products. In this practical workshop he will share his insights from years of research.Participants will learn:

*The common design patterns of habit-forming products
*The stages of habit formation and how to optimize for user retention
*An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs
*Practical steps for leading a design process to ensure your product is used regularly

About the Presenter: Nir Eyal writes, consults, and teaches about the intersection of tech, psychology, and business. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. His bestseller, Hooked, won the “Marketing Book of the Year” award from 800 CEO Read. Nir’s writing frequently appears in TechCrunch, Inc, Psychology Today, and in his blog:

As this is an invite-only event, please apply to get an invitation.

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