On the occasion of the exhibition “Olivetti – Beyond the typewriter” at Vitrina Gallery – HIT Holon Institute of Technology, Bauhaus Center in Tel Aviv hosts a special screening of “Paradigma Olivetti”, a documentary directed by Davide Maffei and dedicated to Olivetti.
In Italian and English with English subtitles.
The screening will be introduced by Ivry Baumgarten, curator of the exhibition “Olivetti – Beyond the Typewriter, who will present the documentary and talk about the exhibition.
Ivry Baumgarten is an art curator specialized in large-scale site-specific projects in public spaces, and a film lecturer. He holds a master’s degree in curating and art theory from the Bezalel Academy of Art and Design in Jerusalem. He also has a bachelor degree in fine art and photography from Concordia University in Montreal, and a bachelor in film from the Sam Spiegel Film School in Jerusalem.
* Free entry but reservation required by e-mail at firstname.lastname@example.org
* PARADIGMA OLIVETTI
On 1960, February 27, Adriano Olivetti died. Founded by his father Camillo in 1908, the homonymous company, unexpectedly ended the second cycle of its life. Under the leadership of Adriano, this was characterized by the construction of a unique industrial and social project of brave expansion, which led to establish the industry itself as a world leader in the office machinery business. With the disappearance of its businessman guide, a period of great uncertainty opens up: the company, financially fragile, undergoes a forced change of ownership and strategy.
Through the voices of designers, historians and managers, and thanks to extraordinary archive materials, the movie traces the paths of Olivetti’s industrial design from Adriano’s death to the 90s, by going through the challenges of an era marked by rapid innovations: the transition from mechanical technology to electronics, up to its success in the competitive IT sector.
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