Tue 11 July 2017 | 6:00 pm - 9:00 pm
Citi Accelerator TLV - Kiriat Atidim 8, Tel Aviv,

When and how an entrepreneur should validate her ideas? When should you go to your prospects? What you should tell them? And why, with all due respect, they should hear you?

How you select the right features to develop, the right way of presenting them? How you can speak the right language and offer the correct price and payment options? And how to avoid wasting too much precious time on dealing with items that are later found to be unimportant?

Well, most startups fail not because they have a bad idea but because there is no real need for their product. These startups fail to understand their market, to learn the needs of their potential customers, and to estimate the business opportunity associated with their products.


18:00 – 18:30 Gathering & Networking

18:30 – 19:30 Early Validation of Product – Market Fit, Yair Peled 

·  The importance of investigating your market-product fit from day 1

·  How to be in touch with potential customers without having a product 

·  How to speak with potential customers – Businesses or Consumers

·  Benefits of being in constant touch with your market and potential customers

19:30 – 19:45 Break

19:45 – 20:30 Legal Aspects of Approaching Customers Early, Leor Porat 

20:30 – 21:00 Networking 

About the Speakers:

Yair Peled is a strategic consultant specializing in helping startups build realistic and profitable business models and find paying customers. He works mostly with startups aiming to make a change for the better in the world. Prior to being a consultant, Yair has held several high level positions in Telecom, Software and Electronics firms. He has been involved in one IPO on NASDAQ, 2 mergers and sales totaling near 900M USD. Yair has Bachelor degrees in Economics Modeling and in Marketing, and a MBA degree in Financing.

Leor Porat is a Partner in the High-tech department  of Glusman & Co law firm. He has been working with entrepreneurs and start-ups for the past 12 years. Leor is experienced in accompanying investors and startups from their formation and initial investments and until their exit and sale. Prior to joining Glusman & Co, Leor served as a Vice President and General Counsel for 6 years at two NASDAQ traded companies in the fields of Medical Devices and Communications.

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