Wed 30 November 2016 | 7:00 pm - 9:00 pm
Dov Hoz Community Center - Dov Hoz 16, Tel Aviv, 25 NIS

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*** talk is in English ***

Efrat Fenigson, Director of Marketing at Airobotics (a company producing automated industrial drones), will reveal us the art of simplification in Marketing.

· What are the challenges in marketing complex, at times expensive, products?
· How to simplify messages?
· How to catch “tough” audience?
· Which tools or tactics help keep things simple?
· How to handle the pricing “fear” and go beyond this conversation?
· Tips for generating leads in complex industries

About Efrat Fenigson:

Efrat leads Airobotics’ marketing and communications strategy and implementation. Previously she served as Senior Director of Marketing Communications at Viaccess-Orca, a technology company that is part of the Orange Group and specializes in solutions for TV operators.

Efrat also founded and managed the new media sector of the Israeli Export Institute (IEICI), enabling hundreds of Israeli startups to take their first steps in global business, and contributing to international sales.

In addition to being a frequent speaker at industry events, a guest lecturer in academia and a blogger, Efrat is also a board member of the Israeli Marketing Forum. Her specialties include B2B Inbound Marketing, Social Media, Lead Generation, Marketing Analysis and Technologies.

Efrat’s experience extends beyond sales and marketing, having worked as a Software Engineer in the video game industry, as well as being a fashion entrepreneur and a jewelry designer.

Efrat holds a Bachelor of Computing degree from Monash University in Melbourne, Australia
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