Tue 17 March 2020 | 5:30 pm - 7:30 pm
Google For Startups - HaUmanim 12, Tel Aviv,
HubSpot today looks very different than it did in 2006. The idea that HubSpot can’t support ABM efforts is as outdated as the idea that companies can’t incorporate both inbound and ABM strategies. This workshop focuses on the specific tools within HubSpot that can be used to assist with ABM efforts.
Why Attend?
In this workshop, we show you all the steps for setting up your ABM strategy in HubSpot and how to measure your results.
Who is it for?
The workshop is intended for anyone who currently uses HubSpot Enterprise and would like to understand how to use it to run an ABM campaign
What can you expect?
These workshops are hands-on training sessions. So do bring your laptop, access to your HubSpot portal and some writing material to take some notes you won’t want to miss
Agenda
17:30-18:00 Light refreshments & networking
18:00-18:15 How to align Sales & Marketing
18:15-18:30 Define your ideal customer profile (ICP) and identify target accounts.
18:30-18:45 Attract the attention of key stakeholders with personalized ads and nurturing flows
18:45-19:00 Tailor your outreach, turn targets accounts into customers, and measure your strategy
What to bring
Laptop
Admin Access to your HubSpot portal
NOTE:
*This Workshop is FREE and will be done in English.
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