Mon 28 January 2019 | 6:30 pm - 8:30 pm
Playstudios Israel - Alf 36, Tel Aviv,

Playstudios Israel and StoreMaven, in collaboration with Adjust are glad to invite you to meet us in our office to hear about the greatest and advanced challenges in app marketing in 2020: Retargeting and paid-organic relationship.

Who is the meetup for?
Online marketing experts, data scientists, business analysts, monetization specialists and business-owners and executives of companies and startups with medium-large monthly marketing budget.

The registration for the meetup is free, but tickets are required and limited. get your free ticket here:

* The meetup will be held in Hebrew

Meetup Agenda

18:30- Welcome, food, Drinks & Networking
Opening greetings by:
Noga Laron, Head of Marketing & Growth, Playstudios
Moshi Blum, General Manager, Adjust Israel

19:00- Organic & Paid – Blissful Marriage or Bitter Divorce?
When talking about user growth strategy, many marketers still look at paid UA and organic acquisition as two separate channels, when in reality, they are deeply interconnected. In fact, both organic and paid are essential aspects of a successful growth strategy, and each channel also directly impacts the performance of the other when run simultaneously.

Presented by:
Maria Perov, UA Mobile Networks Lead, Playstudios
Tal Sharabi, Business Analyst , Storemaven

19:30- From Zero to Hero – Playstudios Retargeting Journey
In 2019, Playstudios Israel has revealed the enormous potential that paid retargeting has to impact the growth and performance of its well-established mobile game, POP! Slots. In this session, Playstuios will share their journey of establishing a paid marketing activity dedicated only to their past and existing users: from the beginning of the process, though all the challenges of measurement and attribution, to a 6-digit monthly budget, and how retargeting is going to conquer 2020.

Presented by:
Omer Gerzon, UA Social Media Lead, Playstudios

19:50- Panel: Retargeting like a pro
Everyone is talking about it, only a few are doing Re-targeting right at scale. In the panel, we will meet the experts on this field and discuss openly: Remarketing tech-stack; audience segmentation, available sources, measurement and everything else you need to know about starting your activity.

Panel host:
Moshi Blum, General Manager, Adjust Israel

Panel speakers:
Lena Ovadia, Social Lead, BagelCode
Noya Polliack, Director, CRM & Growth, Viber
Shay Ze’ev Yosifon, VP Marketing, Beach Bum

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