Sun 8 March 2020 | 4:00 pm - 7:00 pm
Google For Startups - HaUmanim 12, Tel Aviv,

POST-PURPOSE – Screw your world-bettering purpose . Who can you help people become? Change begins with you!

Learn how to create an authentic brand that
make people truly care and act!

Brands are losing the power-grip as people are taking
over the very creation of marketing. At the same time
people are growing increasingly distrustful towards
brands do-good efforts. Thomas Kolster, a.k.a. Mr.
Goodvertising, shows how to build an authentic, peoplefirst
brand. It’s not about making people believe in
your brand’s purpose, but rather making them believe
in themselves and their ability to bring about change.

We will discuss:

• How to avoid purpose-washing and play a more
meaningful and authentic role in people’s lives

• How to move from generic issues like plastic waste to
making a real difference
• How to turn people into actors across the marketing

Inspired Change, Inspired Impact
Thomas is a globally recognized keynote speaker with +100 events under his belt from Copenhagen to Cape Town. He talks on a wide range of topics from Goodvertising, marketing, advertising, sustainability, corporate social responsibility, transparency, social media and innovation.
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