Wed 25 October 2017 | 8:30 pm - 11:59 pm
Gnei Hataarucha - Merkas HaYeridim, Tel Aviv, From 279

American hip-hop sometimes looks like a never-ending wrestling tournament – the competition for the summit does not stop, every day a new champion is crowned and everyone talks a lot of sailing and wearing funny. But in every generation, this unceasing race engenders a number of talents who manage to transcend the rest, and establish themselves in the status of a true legend. In our generation, one of these artists is Future – the rapper from Atlanta who broke into our lives in 2010 and since then we have been able to see him become one of the most important and influential rappers of this age and in general.

Starting from the end – Futures’ latest albums, “Future” and “HNDRXX”, released this year, one week apart, and broke the world record and immediately reached number one on the Billboard charts. Future (or his full name, Nevius DeMon Wilborn) came to this achievement after a long way and an almost superhuman work ethic. Future was born in Atlanta in 1983 and grew up in the extended family of the Dungeon Family, the legendary producer group that brought out the world. At that time he was given his nickname, and was marked by the family as “the sound of the future.” His first big hit, Same Damn Time, introduced his style to the world – a hoarse voice and an autotune that combine with each other and create a mesmerizing sound of rap and vocals – making him a mainstream star.

Future’s gigantic performance at the last Coachella Festival has made it final: in a time when hip-hop is the new rock-and-roll, Future is the new rockstar. Needless to say, the arrival of an artist of this magnitude to the country, when he is really at the ultimate climax of his career, is not obvious, and it is an event that so much a lover of music who wants to live in the present (and in the future) owes himself.


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