Wed 13 June 2018 | 9:00 am - 3:30 pm
ZOA - Daniel Frisch Street 1, Tel Aviv, 195 NIS

It all began with a post on Facebook complaining of a lack of female presence among the speakers of a digital marketing conference in the near future. Of the 19 lecturers, 2 were women in the conference program, and this too was after many complaints that were directed to his organizers and he agreed to add another lecturer. This situation led me to examine the female presence in conferences in the field held in recent years.

The findings? They are worrisome. The highest ratio I found was 5 women out of 18 lecturers. If it were a “masculine” profession, it may have been less troubling, but women make up almost half of those employed in the field (47% in 2017, according to the Pialkov agency), while at the same time earning an average of NIS 3,200 less than men.

At the same time, Reese Witherspoon’s speech at the Grammy awards ceremony echoed in her mind: “If you want something to happen, do it yourself.”

So I decided to do it myself and produce the first digital marketing conference where women only lecture, rich in professional knowledge and practical at the highest level.

Full Conference Program:

9: 00-09: 15 Opening Remarks – Lee Levy, Conference Initiator

9: 15-9: 45
Opening Panel:
Personal transformation – women lead the fourth technological revolution
Moderated by Masha Dashkov, founder and CEO of Digitalent
Racheli Roth, Director of Online Marketing and E-Commerce, Isrotel Hotels Chain
Yael Kander, Data Driven Custumer Optimization, Partner, 2DO
Anat Bein Lubovitch, advertising and digital reporter, Globes

9:45 – 10:30
Digital strategy for business results
Inbar Dotan, BO – Business Online

10: 30-11: 00
how to create websites people love to convert to
Talia Wolf, GetUplift

11: 00-11: 30
Stop networking and coffee

11: 30-11: 50
Search Engine Strategy Building Nicole Goldbaum, a PPC expert

11: 50-12: 10
data driven marketing – meeting the consumer
Michal Bronstein, Nestle Israel (Osem)

12: 10-12: 30
Funnel optimization in the era of zero attention span
Romina Ashkenazi, Elevation Academy

12: 30-12: 50
Differentiation and personal branding on the Internet as a necessary development stage in a career
Nili Chaikin, VitaminP Agency

12: 50-13: 45
Lunch break

13: 45-14: 10
How to Make a Video Prevent Marketing and Sales
Dana Rosen, Corn Media

14: 10-14: 30
Content differentiation strategy for social networks
Yael Sklier, let’s get social

14: 30-14: 50
UGC Strategy – The hot thing about InStagram marketing
Tair Mitrani, Tair Mitrani Digital Marketing

14: 50-15: 20
Summary panel moderated by Hadar Basset – Further details below

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