Wed 6 November 2019 | 6:30 pm - 9:00 pm
Google Campus Tel Aviv - Electra Tower, Yigal Alon 98, Tel Aviv,

Join us for an evening dedicated for designing the customer experience (3 Talks)

Talk 1: Social inclusion In Service Design, Laszlo Laufer, Senior UX Researcher at Uber

Talk 2: Create a Health Care User Centered App – Case Study, Lilach Ben Artzi, Head of Digital at Maccabi Healthcare.

Talk 3: TBA

=== Talk 1 ====
Social inclusion In Service Design
Making our services available for different parts of society can be beneficial for both the users and the business. But as they interact with each other they bring their existing stereotypes along. In my talk, I’m showing how service design can help to mitigate these problems and point towards a more equal and respectful society.

Laszlo Laufer is a Senior UX Researcher at Uber. Before that, he was the lead researcher in payments. His primary focus is field research in developing countries, working on problems like cash payments, banking the unbanked and safety. Before Uber he led the Ux Research team at and taught HCI at the Budapest University of Technology and Economics.

=== Talk 2 ====
Create a Health Care User Centered App – Case Study
Our main challenge in the field of Healthcare is creating a user centric platform for patients that is tailored to their medical conditions and needs and is sensitive to their personal information.

In my talk I will share the challenges we faced during the design of the platform and the innovative solutions we have implemented to overcome these challenges.

Lilach Ben Artzi Levy has been a leader of Digital Transformation in some of Israel’s biggest companies such as Migdal Insurance, Cellcom, Bezeq International and 012, for over 20 years. Today Lilach is the Head of Digital at Maccabi Healthcare.For the last couple of years Lilach is leading a digital transformation in the organization focusing on User Experience and User Centered platforms.
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