Tue 8 August 2017 | 6:30 pm - 9:30 pm
Google Campus Tel Aviv - Electra Tower, Yigal Alon 98, Tel Aviv, FREE (RSVP needed)

How can the use of technology overcome barriers created by the traditional music industry. Which professions will survive the new era. Which technologies were used to downsize the workforce and adapt the the new reality. Who are the players that control the royalties market. What is the balance of terror between them and how does it effect artists The future – how would it change, who will survive. Artists, Technology and Money of the future.


18:30 – Drinks & Networking

19:00 – Updates: upcoming community events, Sep 4-6.

19:10 – Ran Geffen – Income Streams for Musicians and how we can all split the pie better

19:30 – Yaniv Grady – Who moved my Value? The changes in the economy of music business in the past 15 years.

19:50 – Panel – CUT THE MIDDLE MAN – Who will need to adapt to the technological changes taking over the music industry and what kind of opportunities will they create. With Eyal Bason, Noga Erez, Ran Geffen and Yaniv Grady.

About the speakers:

~ Ran Geffen – an entrepreneur and a mentor to artists and companies that combine music and technology.  Co-Founder of Media Men Group Publishing that represented major Music Publishing companies in Israel and abroad.  Held the position of Council member and head of the IT committee in Acum / Previous Chairperson of “OLEH” – the export office of Israeli Music / co-founder of “Creative Community for Peace a NGO that deals with countering the BDS activities.  Served as a consultant to EMI Music Publishing regarding income tracking systems and has been a member of PROs in Europe.

~ Yaniv Grady – a digital content entrepreneur and Acum’s head of Marcom DEPT. closing 17 years of service in the organisation these days.  He is responsible for many projects including – “Beit Hayotser” in TLV port / last year he brought 25 Israeli artists to showcase at WOMEX and has developed many connections between Israeli music startups and the global music industry investors.  In the last 4 years he was the chairman of a team of experts working with CISAC (international rights organisation) and in the beginning of August he is leaving ACUM to start a new path – this will be his first talk out of office.

~ Eyal Bason – a mathematician, programmer, musician, artists manager and founder of a digital marketing agency adapted to the music industry, especially for artists, promoters and labels all over the world (projects including Sony Music, Universal Records, City Slang, and hundreds of independent artists, festivals and more), using advanced data science developments, BI concepts and artificial intelligence.

~ Noga Erez – is an international musician, electronic producer & multi-instrumentalist based around Tel Aviv.  She recently released her debut album with the established label – City Slang Records (co-produced with Ori Rousso) while playing at some of the most interesting music festivals – including – SXSW, The Great Escape, Convergence, Primavera, Melt & Roskilde / as well as touring with Sylvan Esso and playing their headline album release shows across Europe.  Upcoming shows include – London’s Visions Festival, Pitchfork Paris and more.

Check out the event on Meetup