Wed 13 September 2017 | 8:30 am - 11:30 am
Google Campus Tel Aviv - Electra Tower, Yigal Alon 98, Tel Aviv, FREE (RSVP needed)
A good strategic marketing plan is an elementary factor for succeeding in the global B2B marketing arena. Once all your marketing efforts are aligned with your strategy, it’s much easier to achieve your goals, increasing your bottom line.
Copywriting is a great example of a marketing activity that stems directly from your marketing strategy.
Not a born copywriter? Not a problem
Many companies bombard written content with lengthy functionality descriptions, unaware that instead of engaging readers, they are actually driving prospects away.
Converting your strategy into qualitative copy helps you generate leads, increase sales, and attract investors.
By following a few basic rules, you can project a sharp international image that will make you stand out. Start creating fluent, eye-catching messages that capture readers’ attention.
You are cordially invited to attend our upcoming event – “Copywriting that sells: An effective vehicle for your B2B marketing strategy” to be held at 8:45 am at Google Campus Tel Aviv, Electra Tower (Ampa Tower), 34th floor.
Coffee and a light breakfast are included.
Get practical tips on:
-How to choose a copywriter
-Ensuring a productive copywriting process
-Captivating your audience with the right words
-Benefits vs. features: What’s attractive for clients?
-Visual hierarchy: Directing readers how and when to read
-How graphics and layout can complement your messaging
-Is your company name hindering your success?
Agenda:
8:45 – 9:30 Gathering, light breakfast and networking
9:30 – 10:00 Qualitative copywriting – a cost-effective way to execute your B2B marketing strategy, and boost sales, Ori Ainy
10:00 – 10:45 Copywriting for busy people: Tips on how to stun readers, Gilah Krausz-Nevo
10:45 –11:15 Q&A and networking
*The lecture will be in Hebrew, with examples in English.
Speakers:
Gilah Krausz-Nevo is a life-sciences and technology marketing writer, a native New-Yorker who lives in Israel, and the owner of Wordwrapper. Gilah creates marketing messages that help companies achieve their international business goals. She writes content for websites, landing pages, brochures, promotional films, newsletters, social media, press releases and more. Among her clients are startups, mature companies, universities, research institutes, and individuals. Gilah blends scientific and technological terms with a reader-friendly style, breaking down complex concepts into clear benefits that speak to diverse audiences. She attained a B.A. in archaeology and classical history from The Hebrew University.
Ori Ainy – Founder of Beam Global, which helps B2B software and start-up companies penetrate global markets and successfully compete with global corporations. Ori advises on international marketing, sales, and busdev; provides sales execution services, including recruitment of channel partners; and, has developed a clear methodology for software presentations and demos. He lectures on international marketing for the Export Institute, which has published his book “Taking Your First Steps in Export”; consults for the Foreign Trade Administration; and is a mentor and judge at MassChallenge. He holds an MBA from the Hebrew University.
The event will be in Hebrew