Tue 22 January 2019 | 10:00 am - 1:00 pm
Google Campus Tel Aviv - Electra Tower, Yigal Alon 98, Tel Aviv,

Having a brand turn heads and resonate with clients can lead to astounding results. This, therefore, makes creating an effective marketing campaign the goal of every successful B2B marketer.

How do you do it? Well, the phrase,’ monkey see monkey do’ comes in play here.

First, we inspect the marketing campaigns of 2018 taking note of what worked and what didn’t.

Second, we analyze the metrics of the campaigns understanding which KPIs were measured and how they reflected on the performance of the campaigns.

Third, we network. We all know the importance of this step right?

Join us on 22nd January 2019 as we do the above and learn from B2B marketing experts the best tried and tested practices that leading CMO’s, VP’s in marketing, Marketing Managers and Directors used for creating leading successful marketing campaigns in 2018. Who knows what you may learn for your next campaign in 2019?

AGENDA
10.00-10:30 Networking and Breakfast

10:30-10:35 Opening remarks Cacao Media, Chief Marketing Strategist, Resa Gooding

10:35-10:45 Case Study on Novidea Webinar

10:45-11:05 VP Marketing at Seebo – Oren Ezra

Leveraging cross-channel marketing automation to build an outbound marketing machine

11:05-11:25 VP Marketing at Giga Spaces- Karen Kriva

Enterprise Case Study

11:25-11:40 Let’s talk Marketing – Discussion with

Vicki Michaeli – Marketing Manager at Waterfall Security Solutions

Idit Lowenstein – Director of Marketing, Breezometer

11:40-11:45 Closing Remarks

11:45-12:30 Networking

NOTE:

The event will be held in English.

Parking is available at the Old Google Campus 98 Yigal Alon Street. It is a 5 min walk to the new building. Car Park is a Pango car park

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