Last updated January 28th 2017

January 23, 2017 | Israeli DIY website company Ltd. has entered into an agreement to acquire flok, a Tel Aviv-based customer loyalty and engagement platform. flok’s solutions are designed to increase customer value, generate organic referrals and boost small and medium businesses’ online presence and reputation. Terms of the acquisition were not disclosed. flok has raised $19 million since it was founded in 2011 by Ido Gaver and Eran Kirshenboim. Wix, a leading global software platform for small businesses to operate online with millions of registered users in 190 countries, was founded in 2006 by Giora Kaplan, Avishai Abrahami, and Nadav Abrahami and has raised over $58 million.