Last updated July 10th 2016
Most women suffer pain during menstruation; oftentimes, the aches can get bloody awful. It happens every month, and painkillers don’t always alleviate the cramps.
Now, an Israeli device called Livia is offering a solution to these scheduled periods of discomfort, by sending weak electric pulses to your abdomen. This wearable technology, which clasps onto your pants and is hidden under your blouse, can be discreetly worn in public (it certainly doesn’t cramp your style!) and also helps women stay away from painkillers.
Livia is marketed as “the off-switch for menstrual cramps.” It consists of a small square device with two gel pads attached to it, which are placed on the affected area of the abdomen.
The device utilizes a technology similar to Transcutaneous Electrical Nerve Stimulation (TENS), usually employed in physical therapy, to block pain receptors from processing the hurtful sensation in the brain and thus work its magic.
Chen Nachum, co-founder and CEO of Livia, explains the technology through the gate control theory of pain, which hypothesizes that there are “gates” that can prevent pain sensation from traveling to the central nervous system.
“The nervous system can only handle one type of pain at a time, one type of signal,” he tells NoCamels. “So, if you create a signal that is not pain but a tingling sensation, and you transmit it to the body faster than the pain, then the nervous system will be busy with that signal and not with the pain.”
However, Nachum explains that there is a specific difference between TENS and the technology behind Livia. “Livia’s wave shape is different, making it so effective for pain,” he says. “So, if you use a physical therapy device and if you use Livia, it feels similar but the body is reacting differently to the pulses.”
He could not go into further detail at the moment, since the company is currently trying to patent its technology.
Raising $775,000 in just one month
Over the past years, Prof. Bari Kaplan, an OBGYN at Israel’s Beilinson Hospital, has constantly been looking for an alternative to painkillers to help his patients. And so, in April 2015, he co-founded Livia, along with Nachum.
Livia recently raised nearly $775,000 on crowd-funding platform Indiegogo, 1340 percent more than its initial goal. According to the company, with additional funds from private investors, the company already has more than $1 million in funding.
Taking care of back pain
Livia is also said to work for back pain in the lower abdomen area of the body, which can be an advantage to women who suffer increased levels of back pains during their periods.
But with all its alleged advantages, some have criticized Livia for not being very discreet: If you don’t wear the right shirt, the device could potentially draw unwanted attention to your abdomen.
Pending FDA approval
The company is expected to officially launch its product in October, for $85-$149. In the meantime, Livia is working on obtaining FDA approval.
The feedback from women who tested Livia so far has been encouraging, saying the device has really helped them, according to Nachum: “The responses I get are amazing, way beyond what I imagined.”
Photos and video: Courtesy