May 4, 2017 | Israeli smart wheel startup SoftWheel, which has developed technology for integrating shock absorbers into wheels for any vehicle, has completed its third financing round, raising $10 million and bringing the total raised by the company since it was founded to $15 million. The company was founded in 2011 and is run by CEO Daniel Barel. SoftWheel has a strategic agreement with US company Numotion, in which both companies will market SoftWheel products designed for the US wheelchair market, and will do cooperative business amounting to a few million dollars a year. In the coming days, SoftWheel is expected to lead activity in the shared transportation segment, with projects in cities such as Madrid, Milan, New York, and Los Angeles.