Last updated July 31st 2017
July 26, 2017 | SimilarWeb, an Israeli digital market intelligence company, has raised $47 million in a Series F financing round. Founded in 2007 by Or Offer and Nir Cohen, the company monitors web and mobile app traffic like competitor Nielson. Companies use the analytics from SimilarWeb to increase their business growth. Viola Growth led the round with participation from CE Ventures, Saban Ventures, and other unnamed investors. To date, SimilarWeb has raised $112.2 million, performed three acquisitions, and is now valued at $753 million, bringing it closer to the $1 billion “unicorn” status.