Last updated April 11th 2018


April 8, 2018 | Porsche Digital GmbH, a subsidiary that identifies trends and invests in startups for Porsche AG, has purchased a “minority stake” in Israeli startup Anagog, according to a statement from the German sports car manufacturer. Anagog’s AI-powered software allows companies to understand and predict customer behavior in certain situations. With the investment, “Porsche is continuing to drive digital transformation and as a result, can now develop and offer context-based and personalized services,” the statement said. Founded in 2010, Anagog’s technology can be integrated into smartphone apps and is already used in about 100 different apps around the world.


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