Last updated May 5th 2017

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May 3, 2017 | Israeli online travel startup Fornova has raised $17 million, bringing the total raised since it was founded seven years ago to $20 million. The company, which was founded in 2008 by Michael Rubanovich and Dmitry Babitsky in order to provide a competitive information and analysis ecommerce tool, is now concentrated on travel and hospitality. Fornova enables hotels, price comparison websites, and online reservation sites to obtain a full picture of their products in real time. The financing round was led by Deutsche Telekom Capital Partners (DTCP) with the participation of previous investors with the participation of Waypoint Capital and JAL Ventures. According to the company, it has developed big data technologies that make it possible to scan, gather, and analyze billions of records from online travel and hotel websites, such as Expedia, and Fornova’s customers include over 13,000 hotels, among them brands such as Hilton and Marriott, as well as leading online reservation companies, such as and Expedia.