US tech giant Nvidia, which designs graphic processing units for gaming markets and chip units for mobile computing and automotive software, said they will open an artificial intelligence research center in Israel, the company announced Thursday.

The center will be lead by Prof. Gal Chechik, a former senior executive at Google’s AI division, and a member of the Gonda Multidisciplinary Brain Research Center at Israel’s Bar-Ilan University. Chechik will manage the center and establish its research division, recruiting at least 10 AI experts in the first stage.

“Despite being a small country, Israel is a huge force in the artificial intelligence industry,” said Bill Dally, the chief scientist of Nvidia currently leading Nvidia’s international research center of over 200 researchers, when he announced the news at Nvidia’s GPU Technology Conference (GTC) in Tel Aviv. He also said he was impressed by the quality of the research and the market hungry for new ideas in Israel.

Additionally, Nvidia plans to expand its team of deep learning engineers in Israel by recruiting 20 more employees at its R&D center in Tel Aviv, which it first launched a year ago.

Founded in 1993, Nvidia Corporation has established itself in the artificial intelligence and deep learning sectors. It is already a world leader in graphics processors and chip processors for the global market.