Last updated April 11th 2018

April 10, 2018 | Nike announced that it has acquired Tel Aviv-based computer vision firm Invertex for an undisclosed amount. Nike said in a statement that it made the deal “to strengthen its digital technology platforms.” The Israeli team “will focus on building groundbreaking innovations to help Nike serve millions of members around the globe.” Nike Chief Digital Officer Adam Sussman said, “The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point.” Invertex CEO David Bleicher said, “Nike’s connection to and understanding of their consumer is unsurpassed and we look forward to joining their team to help drive the Consumer Direct Offense.” Invertex, founded in 2014, combines AI and 3D tech for “scan-to-fit guided shopping experiences platforms that perfectly match people and products.” In 2017, Invertex had raised $2 million in a seed funding led by OurCrowd.