April 4, 2018 | UK digital fashion retailer ASOS has signed a cooperation deal with Israeli fashion startup, the companies announced in a statement. The online fashion giant will now be able to use Zeekit technology to dress models with simulated images of fashion items. This feature integrated into the ASOS app allows the company to use a picture of the original fashion item and fit it on to various models of different body shapes and sizes. The collaboration is expected to shorten the time needed to put a new fashion product on the site. Founded in 2000, ASOS is now one of the biggest e-commerce sites in the world, selling over 80,000 items to customers around the world through distribution centers in the UK, US, China, and some European countries.