Last updated September 24th 2015

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Photo Credit: Some French Girl

(Models From Left to Right: Shlomo, Shlomo, Shlomo, and Shlomo)

By The Daily Freier Staff

Last Updated 9/21/2015 at 9:00 PM

Tel Aviv, Opera- It’s literally a “Whose Who” of the Israeli fashion world at tonight’s product launch of the hot new cologne for men: “Tahanat Merkazit”. Tahanat Merkazit is billed as “Summoning up the Sights, the Sounds, the Smells….of Tel Aviv’s Central Bus Station.” With such luminaries as Bar Rafaeli and Natalie Portman in attendance, anyone who is anyone does NOT want to miss tonight’s launch. The Daily Freier talked to local Fashion expert Emanuelle H. for her take on the event.

As several sweaty men wearing short sleeve shirts unbuttoned to the navel walked down the fashion runway, Emanuelle explained what she saw. “See how the first model exudes a raw virility as he strides the runway and shows off the musk of ‘Tahanat Merkazit’… Now this model’s name is Shlomo…..Actually, I believe that all of the models are named Shlomo.”

While the ingredients of “Tahanat Merkazit” are a closely guarded trade secret, rumor has it that it is brewed on-site in the basement of the Central Bus Station. Emanuelle shared some industry gossip on the ingredients. “Rumor in the fashion world is that it is a mix of sweat, sunflower seed husks, cigarette butts, falafel, and I believe, pee.”

Tahanat Merkazit is slated to be in stores as early as next month, and advance orders are piling up. Yet Emanuelle stressed that men should proceed with caution before purchasing this product. “As a woman, let me tell you that the effect of this stuff is powerful” as she furtively eyed the second model named Shlomo.

Based on the early success of “Tahanat Merkazit”, the fashion world can look forward to a late Fall release of the cologne “Number 5 Sherut”