If chocolate is a guilty pleasure, then lock me up for life! Here are my favourite chocolate shops in Tel Aviv… plus as an added bonus, a couple of my favourite cupcake shops as well! Written by Nicole Armitage


Max Brenner

Rothschild 45 and Nemal Tel Aviv


For the ultimate chocolate experience, visit one of The Bald Man’s Chocolate Bars. From chocolate fondue to decadent waffles, to the Strawberry Love Menu… I’m tingling all over!

Ika Chocolate Shop

Yad Harutzim 11

ika-chocolate (1)

Did you know one of the world’s top chocolatiers lives amongst us mere mortals? In 2014 Tel Aviv’s Ika Cohen won gold in the International Chocolate World Finals for her Zaatar Ganache… having tasted her delicious chocolate I can definitely see why! Spoil yourself or a loved one and buy a box of very special chocolates!

Leonidas Chocolate

Ibn Gvirol 74


The legend goes that every Friday, a plane touches down in Ben Gurion from Brussels laden with some of the world’s finest chocolates. Leonidas offers a rich selection of fine fresh chocolates made with love and great care, all of them oozing with seductiveness and sophistication.

The Best Cupcakes in Tel Aviv

I Love Cupcakes

Dizengoff 300


Started by an English Olah in 2010, I Love Cupcakes has flourished into a Tel Aviv institution… they even catered Bar Rafaeli’s birthday party! I Love Cupcakes specializes in cupcakes and birthday cakes; perfect as a gift, catering for a party or wedding or simply just to spoil yourself! (Kosher)

Red Velvet

Ibn Gvirol 9

red velvet

Red Velvet is an American-style bakery that specializes in Cupcakes, and also offers a range of other products such as muffins, brownies, giant cookies, banana pudding, truffles and more.


For more pampering ideas, check out Secret Tel Aviv’s favourite spas

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