IL MAKIAGE is professional luxury makeup brand, founded in New York in 1972. Through franchise, IL MAKIAGE has become the leading makeup brand in Israel, with over 40 freestanding stores and 5 makeup academies. A year ago, IL MAKIAGE – Israel acquired the global brand from the founders in New York, and secured a $35M investment from world-leading consumer-focused private equity firm L Catterton (of LVMH) with a goal of expanding worldwide and launching in North America, starting with a flagship in Soho, New York in April 2018.
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