People love Cafelix for many reasons. The proprietors consider themselves artisans in the purchasing, crafting, and roasting of their beans and blends. They care about relationships with the farmers. They are attentive to the conditions in which the coffee is grown. The coffee blends even have African and Central/South American animal names (and logos to match) like “Giraffe or “Elephant.” The labels on the bags are stamped with a picture of the animal rather than the name. How cute and creative is that?
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