Krav Maga Core is an international training and accreditation system developed by Haim Sasson and Amnon Darsa, two of the most accomplished Krav Maga and martial arts authorities in the world, along with business expert Leann Webb.
Haim Sasson is a Master in martial arts and Krav Maga, with over 40 years of experience including black belts in multiple systems. He has a direct lineage to Krav Maga’s creator and founder, Imi Lichtenfeld, having received his black belt from Imi and training with Imi’s original students. Haim is also the foremost student of Martial Arts Grand Master Jim Keenan, a confidant and peer of Imi and the man responsible for many of Krav Maga’s ‘trademark’ exercises such as the zombie drills.
Amnon Darsa is indisputably one of the world’s greatest Krav Maga professionals. Amnon started training in Krav Maga when he was just thirteen years old, and from 1988 was the protégé of Eyal Yanilov, Imi’s closest and most trusted student. Amnon has spent almost a decade working as the lead global instructor in Krav Maga and has developed an unmatched expertise in all sectors, with particular emphasis in military, law enforcement, special weapons and training, and executive protection.
Leann Webb is an accomplished entrepreneur and award winning business leader who drives the success of Krav Maga Core. She is a passionate innovator and reformer who has a proven ability to see opportunities for growth and areas of market need. Her background includes an MBA in new product development which is an asset to the company in developing new programs to help expand Krav Maga’s reach around the world, such as the Dynamight Kids program and our approach to Women’s Krav Maga. Her attention to detail and her passion for customer satisfaction ensures Krav Maga Core is delivering on instructor and student expectations and creating a reputation as the most professional Krav Maga organisation in the world.
If you have been involved with Krav Maga previously and are interested in knowing more about Krav Maga Core, then you probably know of either Amnon or Haim. You may have had the privilege of training with one or maybe even both of them, and maybe even did your Instructor’s qualification with them. If so, you know you are among good company for Krav Maga expertise and will be working with decent, honourable people.
You might also be aware that Haim has been developing and delivering a children’s safety and self-defence program called Dynamight Kids throughout Australia. This program is a break-through, first-of-its-kind program that can take ‘Krav Maga’ to the masses and is a ticket to expanding Krav Maga around the world, from the ground up.
Now, with genuine respect between them, and a synergy of expertise, Amnon and Haim have joined forces to create Krav Maga Core.
The Principles of Krav Maga Core
1. Excellence in Krav Maga
We are relentless in our pursuit of excellence in Krav Maga.
As students of Imi and followers of his way, Haim and Amnon are both unwavering in their dedication to the core principles of Krav Maga.
We will not abandon these core principles for the sake of innovation or differentiation.
Here, we keep it pure. We won’t corrupt or undermine the principles of Krav Maga or the honour of your ranks.
2. Profiting Together
The big winners at Krav Maga Core are the Instructors and Students.
Firstly, we’re making Krav Maga better value for Students, which means that each Instructor can grow their school bigger.
Furthermore, our structure will provide more direct financial benefit to every Instructor.
Instructors will reap the rewards of their hard work.
3. Integrity
At Krav Maga Core, we believe in integrity.
We operate with complete transparency, openness and honesty.
We are driven by simplicity, consistency and fairness.
All individuals, instructors and students alike, are adjudicated by their skill and dedication to Krav Maga. Politics or social standing are never factors at Krav Maga Core.
4. Reliability and Professionalism
We are a professional organisation and you can count on us to deliver.
We are well-organised, thorough and supportive.
With Krav Maga Core, you will have the tools you need to drive your own success.
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